social media consultation

Social Media Consultation Assignment    

Coca-Cola was founded in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Coca-Cola has the strategy to keep millions of customer with the promotion called “Open Happiness" will be released worldwide. The central message of "Open Happiness" is an invitation to billions around the world to pause, refresh yourself with a Coke, and keep enjoying one of the simple pleasures of life. The "Open Happiness" was seen in the shops, on billboards, television commercials and print advertising along with digital and music components. They use social media sites like Facebook, twitter, instagram, and YouTube. On twitter they have about 2,737,241 followers. They frequently post new promotion and limit time like “open happiness” is relevant for their customers. Normally they put random thing on twitter in order to promote their product. For example, sometime they make advertising with picture and short message of Coca-Cola. Also they use celebrities to promote Coca-Cola and make more famous around the world. They do this certain thing to attract their customer to their company as well.

The brand coca-cola is a soft drink which is the world’s largest beverage company. On pinterest coca-cola has pictures that show their brand, the shape of the bottle, associate polar bears drinking coke, and shows that coke can bring families together. Red is the dominant color when you think of coca-cola. Pinterest has many different boards with different themes like “Keep Discovering," “Be Together," and “Be Active." On youtube, they have many advertisements that have celebrities endorsing the product like Penelope Cruz, and athletes like LeBron James. These commercials also have the audience engaged in what the main message is, which is that if celebrities are cool enough to drink coke, I must be to.  Social media is important to the coca-cola business because it helps to inspire moments of optimism and happiness and build their brand.

Coca Cola it’s one of the most recognisable brands in the world. It’s main page on facebook  has attracted 63 million fans. This has helped them for example to publicise its Olympics and Euro 2012 ad campaigns. Most of the updates this year have been to promote Coke’s polar bear adverts as well as the company’s charity work to help the Arctic.  I believe thanks to they  got a lot of fans they can promote their product . They have created new options as apps , one of them is called ‘When will happiness strike’ that is basically a video reel of its ads and another called ‘Ahh Giver’ that allows users to send a personalised message and a free Coke to a Facebook friend. One of their other strategies,  Coca-Cola also has Facebook pages for its other products such as Diet coke and Coke zero, however these have far fewer fans. But Interestingly, the Diet Coke page has attracted two million ‘likes’ by posting daily updates of fashion content and pictures of the Diet Coke man. The pictures that they they post is about good looking men, showing their muscle. I believe they do that because they want to have more fans for the Diet Coke, and the audience that they are persuading are women. However the Coke Zero page has 4.2 million fans despite the fact that it is generally updated only a few times per month. I believe that is because coke zero’s flavor is better than Diet coke or maybe because nobody likes Diet Coke as much as the others cokes so they don't even have to be updating the page for Coke Zero, and of course they do update daily the Coca Cola page because is where they got more fans and is their main product.

The Coca Cola company through the years of their existence have learn to adapt to the usage of different social medias. When it comes for big companies such as coca cola, instagram is a good source for them to promote their coca cola drinks, and encourage their followers to continues buying their product. As of today, coca cola has 377,771 followers which is a huge amount of followers. Going through coca cola’s instagram pictures for each holiday of the year they come up with the most creative picture one could ever imagine. For example, the one picture that got most of my attention was the one saying, “ GOT AN IDEA FOR A THANKSGIVING DAY BALLOON?” with the central object being a coca cola coke made out of balloons of the exact corresponding colors. Finally, Coca cola created a video of unwrapping a coke destined to be a pre-holiday video making a visual connection to Christmas.